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Marketing/ Advertising
What´s Next Productions uses marketing and advertising techniques in order to promote our partners new product that we have made for them. Our main ways of advertising are by TV commercials, social media campaigns, and print ads. For our partnership with Hurley we will be making a TV commercial, an Instagram advertising campaign, and print ads to put up at the beach. The target market for the ¨Hoodie Towel¨ are all beachgoers but mainly the surfing community.
Instagram Campaign
Instagram is a great platform to market new products in the growing field of technology. What's Next Productions has created a Instagram advertising campaign for the "Hoodie Towel" on our very own Instagram page. The campaign highlights the features and benefits of the "Hoodie Towel" which can be seen by hundreds of people a day.
Print Ads
Though technology is rapidly growing it does not replace the power of print ads. We have designed print ads to place on bus stops near the beach or to put into magazines. The print ads offer people a way to see the "Hoodie Towel" without having to look on their TV or phone. The print ads being placed on the bus stops along the coast will have huge opportunities to be seen by thousands of people who drive by a day.
TV Commercial
At What's Next Productions it is important to highlight our partners new product through showing it off to thousands of people through TV. We have created a TV commercial for Hurley that highlights the "Hoodie Towel" and we will be showing it off on NBC. We have chosen NBC because it is the most popular local news channel and also has a large market share for people who watch TV.